Data Freshness and Updates
This page explains how fresh the data is, how it is collected, and what freshness realistically means for business leads.
Continuous Collection
Data gathered at scale
Cycle Updates
Periodic refresh cycles
No Real-Time Illusion
Honest expectations
How Data Is Collected
RangeLead collects publicly available business information through automated systems.
Data Sources
- Public business listings from major platforms
- Public business websites and contact pages
- Publicly available signals and indicators
Collection Method
Data is captured as it exists at the moment of collection.
How Often Data Is Updated
Data updates happen in cycles. Not all businesses change at the same rate.
Periodic Revisits
Listings are revisited periodically to capture changes
Fields May Change
Business information can change between update cycles
Variable Rates
Not all businesses update their info at the same rate
Update Frequency Depends On:
Data access and limits
How often they change
Static vs dynamic info
Highly active businesses change more often
Inactive businesses may remain unchanged longer
What "Fresh" Means in Practical Terms
Fresh Means:
- Recently observed public data
Captured from live sources
- Current at the time of collection
Accurate when gathered
- Not manually aged or reused
Always from recent cycles
Real-World Examples:
Website status: A website that worked during the scan may go offline later
Phone numbers: A phone number may change after collection
Business status: A business may close after data capture
This is normal in real-world business data.
Why Absolute Real-Time Is Unrealistic
Real-time business data at scale is not possible. Here's why:
Unpredictable Updates
Businesses update their information unpredictably and at their own pace
Source Latency
Public sources themselves have delays in reflecting changes
Scale Constraints
Continuous live verification is not feasible at large volumes
Even major platforms operate on delayed refresh cycles.
RangeLead Prioritizes:
What RangeLead Does and Does Not Do
RangeLead Does:
- Refresh datasets over time
Regular update cycles for data
- Replace outdated records
During scheduled update cycles
- Remove closed businesses
When permanently closed status is detected
RangeLead Does Not:
- Monitor in real time
Not every business is watched continuously
- Guarantee future validity
Contact details may change after purchase
- Update files retroactively
Purchased files are not modified later
How You Should Use the Data
Follow these best practices to get the most value from your lead data.
Use Data Soon
Use data soon after purchase for best results
Validate Critical Fields
Verify important information before outreach
Expect Natural Decay
Some data will become outdated over time
This is standard for any large-scale lead dataset.
Data Freshness Affects Probability, Not Certainty
Fresh Data Improves:
It Does NOT Eliminate:
Summary
- Data is collected continuously
- Updates occur in cycles
- Fresh = recently captured, not live
- Real-time at scale is unrealistic
Ready to Get Started?
Browse our database of verified business leads. Download a free sample to see the data quality for yourself.