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Strategy GuideMarch 5, 20265 min read
How to Personalize Cold Outreach at Scale
Variables table. Links to field glossary.
personalizationscaletemplatesmergeMerge Variables You Can Use
| Variable | Source | Impact |
|---|---|---|
| {business_name} | Lead data | High |
| {city} | Address | High |
| {category} | Industry field | Medium |
| {website_status} | has_website | High |
Check the B2B lead data field glossary for what fields are available. For what's publicly findable, see our availability matrix.
FAQ
How much personalization is enough?
At minimum: business name and city. Adding category or a specific observation (e.g. no website) improves reply rates. You don't need to research each one individually.