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Strategy GuideApril 10, 20266 min read
The Reply That Means Maybe (And How to Close It)
Maybe responses.
maybeclosenext stepSoft Yes Signals
- • Interesting - send me more info
- • We're not looking right now but maybe later
- • I'll pass this to [someone]
- • Let me think about it
- • What would this look like?
Next Steps by Signal
| Signal | Action |
|---|---|
| Send more info | Short summary. Offer a call. Don't attachment dump. |
| Maybe later | Add to nurture. One touch in 3 months. |
| Passing to someone | Thank them. Follow up with that person in 2-3 days. |
| Let me think | Give 3-5 days. One light nudge. Don't push. |
| What would it look like? | That's buying intent. Propose a call. Move fast. |
Send more info: respond to send more info. Not now: after not now. When prospect asks for proposal: proposal ask.
Close Fast When Ready
Maybe can become no if you wait. Propose a specific call time. Make it easy. "Tuesday 2pm or Thursday 10am?" beats "When works for you?"
FAQ
When to push vs nurture?
Push when they asked a question or said 'send more.' Nurture when they said 'not now' or 'maybe later.'
How do I close a maybe?
One concrete next step. 'Worth a 15-min call Tuesday?' Not 'Let me know if you want to chat.'
What if they go dark after maybe?
One follow-up in 5-7 days. Then add to nurture. See why your best lead went dark.