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Deliverability GuideMarch 7, 20265 min read
What Makes Cold Email Look Like Spam
Spam signals table.
spamdeliverabilitysignalsavoidSpam Signals
| Signal | Risk | Fix |
|---|---|---|
| Generic greeting | High | Use name or business |
| All caps or excessive punctuation | High | Normal sentence case |
| Link-heavy | High | One link max, or none |
| Attachment on first email | Very high | No attachments |
| Salesy words (free, guarantee, act now) | Medium | Neutral tone |
More on deliverability: avoiding spam filters. For subject lines: what gets opened.
FAQ
Will spam triggers always get me blocked?
Not always, but they increase the chance. Spam filters use scores. One signal alone may not trigger; several together will.