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Strategy GuideApril 9, 20266 min read
Why Your Best Reply Came From the Wrong Person
Right person, wrong title.
decision-makercontacthandoffWhy It Happens
- 1.You targeted the most visible contact - often not the buyer
- 2.They forwarded to the right person - and vouched for you
- 3.Assistant or manager screens first - they reply to qualify
- 4.Small biz - the "wrong" person might be the spouse or partner who decides
Not the right person: handle not the right person. Finding the right contact: right person. When your best lead went dark: lead went dark.
Handoff Tip
Thank them. Then: "Would you forward this to [Name] or should I reach out directly?" Either way you move forward. Don't dismiss the gatekeeper - they opened the door.
FAQ
Should I ask for an intro?
Yes. 'Would you mind introducing me to [decision-maker]?' Make it easy. Give them a one-liner to forward.
What if they won't hand off?
Work with who you have. They might have influence. Or ask: 'Who else should be in the loop?'
How do I find the right person?
See finding right person to contact. For small biz, owner or ops often. LinkedIn, website, reviews.