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Targeting GuideMarch 14, 20267 min read
How to Target Businesses Without a Website
Why, how, angles. Full breakdown.
no websitetargetingleadangleWhy Target Them
Clear pain
No website = obvious gap; easy to reference
Less competition
Fewer people pitching them web services
Owner decides
Often smaller; faster decisions
How to Find Them
| Method | How |
|---|---|
| Business data filters | Filter by 'no website' or 'website missing' if provider offers it |
| Manual check | Scrape listings; check if URL field is empty or invalid |
| Google Business | Profile exists but no website link - common for local services |
Messaging Angles
Google listing only
"You're on Google but not on the web - prospects search for you but can't learn more"
Competitors have sites
"Others in your area have sites; you're invisible by comparison"
Reviews without site
"Great reviews - imagine converting those into bookings or inquiries"
Public data: what business info is public. Local businesses: opportunity without websites.
FAQ
Why are businesses without websites easier to sell?
The problem is visible. They have a Google listing or reviews but no site. You can point to a specific gap. See why businesses with reviews but no website are low-hanging fruit.
How do I filter for no-website businesses?
Use lead data with a website field. Filter for empty, invalid, or 'no website' if the provider codes it. See what business information is publicly available and B2B lead data field glossary.
What industries have the most no-website businesses?
Trades, salons, local services, older restaurants. Industries with less tech adoption. See industries where cold outreach works for context.