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Copy GuideApril 13, 20266 min read
How to Write a Value Proposition in One Line
One-line value prop.
value propcopypositioningFormula
I help [audience] [outcome] [differentiator or timeframe].
Examples by Service
| Service | One-Line |
|---|---|
| Web design | I help local contractors get their first website live in 2 weeks - no tech hassle. |
| SEO | I help plumbers rank #1 in their city so the phone rings with local jobs. |
| Bookkeeping | I help solo contractors spend 2 hours/month on books instead of 10. |
First email body: first email body. Why first email bores: boring first email. Social proof: social proof.
Rule
Outcome over feature. \"I build websites\" is weak. \"I help contractors get their first site live in 2 weeks\" is strong. What do they get? Say that.
FAQ
How long should it be?
Under 20 words. One sentence. Scannable in 3 seconds.
What to avoid?
Vague words like 'solutions,' 'leverage,' 'synergy.' Be specific. Outcomes, not features.
Where to use it?
Email body. Website. Intro line. First thing they read about you. See what to include in first cold email body.