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Strategy GuideMarch 27, 20266 min read
Nobody Tells You This About Cold Outreach
5 secrets.
secretstruthoutreachThe Secrets
Most replies come from follow-ups
First email often gets ignored. Reply rates jump on touch 2 and 3. Don't quit after one.
Your list matters more than your copy
Right people + okay message beats wrong people + great message. Invest in targeting.
Open rate is a vanity metric
Opens without replies mean nothing. Track meetings and closed deals.
Slower, warmer beats fast and generic
50 personalized emails can outperform 500 blasts. Quality compounds.
They're not ignoring you personally
Inbox overload. Wrong time. It's rarely about you. Don't take it to heart.
Follow-up power: best follow-up ways. List quality: segment for higher rates. Metrics: reply rate isn't everything.
FAQ
Why do follow-ups work when the first email didn't?
Timing. They might have been busy. Or your first subject didn't land. Second and third touches catch them when they have 2 minutes. See how often to follow up.
Should I focus on copy or list first?
List. If you're targeting the wrong people, perfect copy won't save you. Get the list right, then optimize copy. See how to target businesses without website and segmenting for higher rates.
Is cold outreach even worth it anymore?
Yes. Saturation is real in some industries, but many businesses still respond. The game is targeting, persistence, and relevance. See why cold outreach is a numbers game.