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Follow-up GuideApril 3, 20266 min read
The Follow-Up That Made Them Reply After 47 Days
47-day reply story.
follow-uppersistencereplyWhat Worked
- 1.A new angle - not "just following up" but a specific question or observation
- 2.Low pressure - "If timing isn't right, no problem" - gave them an out
- 3.Short - 2-3 sentences. No attachment dump. One clear ask.
- 4.Timing - they were busy during the original outreach. Life moved on.
Follow-up without annoying: best follow-up ways. Why "just following up" fails: gets ignored. Follow-up content: what to include.
Lesson
Persistence pays when each touch adds value. A follow-up 47 days later with a fresh angle can unlock someone who was buried before. Don't assume silence means forever no.
FAQ
Should I follow up after 47 days?
If they haven't said no and you have a genuine new angle, yes. Space it out - 4-6 weeks. One touch. Don't spam.
What angle worked?
Referenced something seasonal or changed - "Noticed you're expanding" or "Saw the new location." Fresh observation, not a repeat.
When to stop?
After 5-6 touches over 2 months with zero engagement, add to nurture. Revisit in 6-12 months. See when to give up on a lead.