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Strategy GuideApril 17, 20266 min read
Why Solo Agencies Out-Reply Big Shops at Cold Outreach
Solo vs agency outreach.
agencysolooutreachSolo Advantages
| Edge | Why |
|---|---|
| Personalization | One person writes. Real voice. No committee copy. |
| Volume | Solo sends 20-50/day. Big shop blasts 500. Quality wins. |
| Niche | Solo specializes. Big shop is generalist. Specific beats generic. |
| Authenticity | Solo = owner. Big shop = rep. Prospect trusts human. |
Small agencies: small agencies find clients faster. Authentic outreach: authentic outreach. Personalize at scale: personalize at scale.
Leverage It
Don't pretend to be big. \"It's just me - that means you get the owner, not a junior.\" Turn solo into a selling point. See cold outreach without the cringe.
FAQ
So big agencies can't do cold outreach?
They can. But they need to segment, personalize, and maybe send less. Or hire people who own their book. See small agencies find clients faster.
What can solos learn from big shops?
Systems. Tracking. Sequences. But keep the human touch. Don't automate the soul out of it.
How to scale as solo?
Hire for outreach. Or use tools for research, not for writing. Maintain quality. See how to personalize at scale.