Cold Email ROI
Calculator
Find out if your cold email campaign will be profitable before you send a single message. Input your list size, costs, and conversion rates to see expected ROI, cost per acquisition, and break-even analysis.
Campaign Inputs
Enter your cold email campaign details
Typical cold email benchmarks: 20-30% open rate, 2-5% reply rate, 5-15% close rate on replies.
Ready to Analyze
Configure your cold email campaign parameters on the left, then click "Calculate ROI" to see a full profitability analysis with funnel breakdown and break-even metrics.
What is the Cold Email ROI Calculator?
The Cold Email ROI Calculator is a free tool that helps you predict the profitability of your cold email campaigns before you launch them. Instead of sending thousands of emails and hoping for the best, you can model different scenarios to find the sweet spot between cost and revenue.
It takes into account your list size, the cost of sending each email (including tools, email verification, and infrastructure), expected open and reply rates, your close rate on replies, and the average deal value to give you a complete picture of your campaign economics.
How Are the Metrics Calculated?
- Total Cost - List size multiplied by cost per email. Includes list purchase, email tool subscriptions, and deliverability costs.
- Open Rate - The percentage of recipients who open your email. Subject line and sender reputation are the biggest factors.
- Reply Rate - The percentage of opens that result in a reply. Email copy, personalization, and offer relevance drive this number.
- Close Rate - The percentage of replies that convert to paying customers. Your sales process quality determines this.
- ROI - Return on investment calculated as (Revenue - Cost) / Cost x 100. A positive ROI means your campaign is profitable.
- Cost Per Acquisition - Total campaign cost divided by the number of deals closed. Lower is better.
Tips for Improving Cold Email ROI
The biggest lever for cold email profitability is usually the quality of your list. Sending to verified, targeted contacts in your ideal customer profile dramatically improves every metric in your funnel - from open rates to close rates.
Other high-impact optimizations include writing personalized subject lines, keeping email copy under 150 words, including a clear and specific call to action, and following up 2-3 times. Most replies come from follow-up emails, not the first touch.