Lead Calculator
How Many Leads Do You Need?
Set your revenue target, close rate, and average deal size. We will calculate exactly how many leads you need and break it down month by month so you can plan your pipeline with confidence.
Your Inputs
Adjust the values to match your business
Industry average close rates: B2B SaaS 5-10%, Services 15-25%, E-commerce 1-3%, Real Estate 2-5%.
Ready to Calculate
Adjust the sliders on the left to match your business metrics, then click "Calculate" to see exactly how many leads you need to hit your revenue target.
What is the Lead Calculator?
The Lead Calculator is a free planning tool that helps sales teams, marketers, and business owners figure out exactly how many leads they need to generate to hit their revenue goals. Instead of guessing, you can reverse-engineer your pipeline from your target number.
Simply input your close rate (the percentage of leads that become customers), your average deal size, your revenue target, and the timeframe - and the calculator does the rest.
How Does It Work?
- Revenue Target - The total revenue you want to generate. This is your north star metric.
- Average Deal Size - How much revenue a typical closed deal generates. Higher deal sizes mean fewer leads needed.
- Close Rate - The percentage of leads that convert into paying customers. This varies widely by industry.
- Timeframe - How many months you have to hit your target. A shorter timeframe means more leads per month.
Why Use a Lead Calculator?
Most businesses fail to hit revenue targets because they do not know how many leads they actually need. A lead calculator removes the guesswork and gives you a clear, data-driven plan.
Whether you are building outbound campaigns, planning content marketing efforts, or setting up paid advertising, knowing your exact lead volume requirement is the first step to building a predictable revenue engine.