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    27 cities analyzed

    Best Cities to Start a
    Massage therapist Business

    Data-driven rankings based on market demand, competition quality, and digital presence gaps across the United States.

    1

    Billings, MT

    63 Massage therapist businesses

    17
    Score
    4.7
    Avg Rating
    38%
    No Website
    902
    Reviews
    2

    Helena, MT

    52 Massage therapist businesses

    16
    Score
    4.9
    Avg Rating
    40%
    No Website
    460
    Reviews
    3

    Missoula, MT

    63 Massage therapist businesses

    15
    Score
    4.9
    Avg Rating
    32%
    No Website
    780
    Reviews
    4

    Casper, WY

    24 Massage therapist businesses

    12
    Score
    4.8
    Avg Rating
    33%
    No Website
    334
    Reviews
    5

    Manchester, NH

    27 Massage therapist businesses

    11
    Score
    4.7
    Avg Rating
    30%
    No Website
    562
    Reviews
    6

    Annapolis, MD

    38 Massage therapist businesses

    11
    Score
    4.8
    Avg Rating
    26%
    No Website
    492
    Reviews
    7

    Oklahoma City, OK

    38 Massage therapist businesses

    10
    Score
    4.7
    Avg Rating
    24%
    No Website
    3,039
    Reviews
    8

    Cheyenne, WY

    22 Massage therapist businesses

    10
    Score
    4.9
    Avg Rating
    27%
    No Website
    732
    Reviews
    9

    Orlando, FL

    49 Massage therapist businesses

    9
    Score
    4.8
    Avg Rating
    18%
    No Website
    4,552
    Reviews
    10

    Bel Air, MD

    21 Massage therapist businesses

    9
    Score
    4.8
    Avg Rating
    24%
    No Website
    525
    Reviews
    11

    Omaha, NE

    57 Massage therapist businesses

    9
    Score
    4.8
    Avg Rating
    14%
    No Website
    2,442
    Reviews
    12

    Lincoln, NE

    47 Massage therapist businesses

    8
    Score
    4.9
    Avg Rating
    15%
    No Website
    1,870
    Reviews
    13

    Bozeman, MT

    68 Massage therapist businesses

    8
    Score
    4.9
    Avg Rating
    9%
    No Website
    1,489
    Reviews
    14

    Frederick, MD

    42 Massage therapist businesses

    8
    Score
    5.0
    Avg Rating
    14%
    No Website
    455
    Reviews
    15

    Bethesda, MD

    28 Massage therapist businesses

    8
    Score
    4.9
    Avg Rating
    18%
    No Website
    681
    Reviews
    16

    Dover, NH

    34 Massage therapist businesses

    7
    Score
    4.9
    Avg Rating
    15%
    No Website
    761
    Reviews
    17

    Baltimore, MD

    26 Massage therapist businesses

    7
    Score
    4.8
    Avg Rating
    15%
    No Website
    764
    Reviews
    18

    Rockville, MD

    31 Massage therapist businesses

    6
    Score
    4.7
    Avg Rating
    13%
    No Website
    691
    Reviews
    19

    Bloomington, IN

    20 Massage therapist businesses

    6
    Score
    4.9
    Avg Rating
    15%
    No Website
    720
    Reviews
    20

    Raleigh, NC

    20 Massage therapist businesses

    6
    Score
    4.7
    Avg Rating
    15%
    No Website
    2,149
    Reviews

    Methodology

    We analyzed data from 27 US cities with at least 20 Massage therapist businesses to determine the best locations for entrepreneurs. Each city was scored on three key factors:

    40% Weight

    Market Demand

    Total number of existing businesses - higher counts indicate proven demand.

    30% Weight

    Competition Quality

    Average business rating - lower ratings suggest room for better operators.

    30% Weight

    Digital Gap

    Percentage without websites - higher percentages signal untapped opportunity.

    Frequently Asked Questions

    How do you rank the best cities for Massage therapist businesses?

    We use a weighted opportunity score based on market demand, local competition quality, and the share of businesses lacking a website.

    Why does percentage without website matter?

    A high percentage of businesses without websites often indicates a weaker digital market, which can be an opportunity for a better-run operator.

    How often is this data updated?

    The underlying data is refreshed regularly, and this page revalidates daily.