The Complete Guide to B2B Sales Process
From first contact to closed deal. Guides on objection handling, proposals, follow-up cadence, closing techniques, and building a repeatable sales pipeline.
The B2B sales process is the series of steps from initial prospect contact to closed deal. A repeatable process typically includes lead qualification, initial outreach, objection handling, proposal delivery, negotiation, and close. Businesses with a defined sales process close 18% more deals than those who rely on ad-hoc selling.
Proposals and Closing
How to move from interest to agreement. Guides on writing proposals, pricing conversations, and sealing the deal.
The Client Who Said Yes to Everything and Then Disappeared
They nodded at every point. They asked for the contract. They said Monday works. Then silence. Learn to identify the over-agreeable prospect before they disappear and qualify commitment without killing the conversation.
Why Your Pricing Page Scares People Away Before They Even Call
Every element on your pricing page either builds confidence or triggers anxiety. Most service businesses get this wrong at the exact moment the visitor is deciding whether to call. This fear map shows you where you are losing them.
Follow-up and Nurture
Most deals close on the follow-up, not the first touch. Learn when and how to stay in contact without being pushy.
The Text Message Your Customer Never Got
You sent the appointment reminder. Your system says delivered. But the customer never saw it. SMS messages fail silently every day due to carrier filtering, wrong numbers, and DND settings. This notification center audit shows which messages make it and which vanish.
Your Busiest Day Is When Your Marketing Breaks
When a service business is overwhelmed with work, calls go unanswered, emails pile up, and leads disappear. The busiest day is not the best day. It is the day your marketing systems break down and your most valuable prospects walk away without you noticing.
Why Your Office Hours Are Costing You Clients
Your doors close at 5. Your customers start searching at 6. Evening and weekend inquiries go unanswered, and by Monday morning, those prospects already hired someone else. Here is what the clock says about when you are actually losing business.
Why Your Thank You Page Is a Dead End
Someone fills out your contact form. Your thank you page says 'Thanks, we will be in touch' and nothing else. That is the highest-intent moment a visitor will ever have, and you just wasted it with a dead end. Here is what the page should say instead.
The Client Who Said Yes to Everything and Then Disappeared
They nodded at every point. They asked for the contract. They said Monday works. Then silence. Learn to identify the over-agreeable prospect before they disappear and qualify commitment without killing the conversation.
The Estimate That Took Three Weeks to Arrive
A homeowner requests a quote. Three weeks later it arrives. By then they hired someone else. Slow quoting is one of the biggest revenue killers for service businesses and the clearest signal that a business needs operational help.
Cold Calling and Voicemail
Phone outreach tactics for when email alone is not enough. Scripts, voicemail hacks, and when to pick up the phone.
Frequently Asked Questions
Related Tools and Resources
Topic Coverage at a Glance
| Section | Articles | Focus |
|---|---|---|
| Objection Handling | 0 guides | Every sales conversation hits objections. |
| Proposals and Closing | 2 guides | How to move from interest to agreement. |
| Follow-up and Nurture | 12 guides | Most deals close on the follow-up, not the first touch. |
| Cold Calling and Voicemail | 1 guides | Phone outreach tactics for when email alone is not enough. |
| Pipeline and Process | 0 guides | Building a repeatable system for moving leads through your pipeline. |